Demand Management Course

Demand Management Course

Why is our demand plan, or forecast, constantly criticized? Why are we unable to reduce bias and improve demand plan, or forecast, accuracy?

For more than 25 years, companies have sent planners and managers to this course to learn the best practice fundamentals of demand management.

Participants gain an understanding of what it takes to develop more credible demand plans. They learn how to engage the commercial organization in developing the demand plan. They are also introduced to the concept of being trusted advisors to the senior leadership team.

What Is the Demand Management Course

This course takes participants through the fundamentals of every step of a best practice demand management and planning process. It also addresses developing a demand plan and presenting it to sales and marketing leaders in a Demand Review. This course emphasizes only practical, applied concepts that can immediately be put to use to improve a demand management process.

What You Learn

The instructors led the demand management and planning processes in companies prior to joining Oliver Wight. They know what it takes to create demand plans every month and present them in a Demand Review. They understand the hurdles that need to be overcome to improve the credibility of those plans.

Participants will learn:

  • Best practices that companies are applying in industry today
  • A perspective on broad demand management techniques and success drivers
  • Common roles, responsibilities, and accountabilities in a best practice process
  • How to identify gaps in the participants’ process, tools, and people capabilities compared to best practices
  • Typical process flows involving inputs, outputs, communications, and decision making
  • Planning techniques that address volume and timing of demand at different points in a planning horizon
  • An approach for improving the participants’ demand planning and management process

For more details, download the detailed course description.

Value of the Demand Management Course

Business performance improves when companies develop credible demand plans that are trusted throughout the organization. The Sales team is much more likely to achieve their goals. There is also less “firefighting” to respond to customer orders, and on-time delivery performance improves. Less safety inventory is needed to support unplanned orders. As a result, sales revenue increases and margins improve.

What Clients Say

“I liked how the instructors have real world experience and were able to make the hands-on lessons more understandable. I also enjoyed the Demand Review Workshop.”  Alex Flood, Sales Operations Manager, GHX, LLC

“Provided content at the right level, good overall explanations, answered questions for me, gaps I had, and how to improve our process.”   Karen Gan, Director Program Management, Corning Incorporated

Class Details

Who Should Attend:

  • New demand planners, forecasters, and managers
  • Experienced demand planners and managers looking for an update on best practices
  • Senior level sales and marketing executives and managers.
  • Account and sales managers
  • Sales operations managers
  • Customer service managers
  • Anyone who works in a supply chain role, particularly supply planning
  • Anyone wanting to understand how a best practice demand planning process should operate
  • Someone investigating demand planning as a career move

Promo Codes Available:

Register 60 days prior to course:
use EarlyBird for 20% off

Team Incentive:
send 3 people for the price of 2- use 3for2

Attend 2 courses:
use Tracks for 25% off


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Demand Management (Nov 18-19, 2021) Orlando, FL
$ 1,995.00
Demand Management (Dec 13-15, 2021) VIRTUAL
Virtual Course Times: 11am-3:30pm Eastern
$ 1,600.00

Who Should Attend:

This course is for new demand planners/managers and forecasters, or experienced demand planners/managers looking for an update on best practices. This course will also benefit someone wanting to understand how the demand planning side of the supply chain equation should operate. Senior level sales and marketing executives and managers, as well as account and sales managers, sales operations managers, and customer service managers, will also benefit from this course. Anyone who works in a supply chain role, particularly supply planning, and also anyone wanting to understand how a best practice demand planning process should operate, should attend. For someone investigating demand planning as a possible career move, the knowledge this course provides will enhance their resume.


During in-person course registration, please indicate your hotel needs.  While hotel accommodations are not included in the cost of the course, we will be happy to make a reservation on your behalf.


In Person: (2 Days)

Day One 8:00am-5:00pm
Day Two 8:00am-4:00pm

Virtual: (3 Days)

Day One 11:00am-3:30pm Eastern

Day Two 11:00am-3:30pm Eastern

Day Three 11:00am-3:30pm Eastern