Charity Lopez, an Oliver Wight Principal, is an expert in Demand Management, Brand Management, and Integrated Business Planning. She is passionate about working with companies to transform their growth journeys. Utilizing her deep knowledge of forecasting, business planning, marketing, and mathematics, Charity helps companies strategize best practice implementations.
Formerly with Turkey Hill, Charity was the Senior Brand Manager, overseeing the Beverage portfolio. There, she served as the end-to-end business leader tasked with P&L ownership and was a key champion for improving brand profitability. Before Turkey Hill, Charity worked with Mondelēz International, where she held the role of Brand Manager for RITZ. She was responsible for the in-year performance of the RITZ brand and for driving key initiatives. Additionally, Charity served as an advisor on the M&A team which, supported the acquisition of the Perfect Snacks brand in July 2019.
Prior to her roles in Brand Management, Charity worked as Head of Marketing Forecasting for the US Nabisco Brand (Oreo, RITZ, Chips Ahoy! etc.). She led the development of the total demand plan over the long-term horizon for this $6B+ annual business. Charity participated as a key leader of the IBP business planning process and served as a trusted advisor to Sr. Leadership. She ensured linkage between bottoms up brand-consumer insights and the latest category trajectory and identified and assessed risk and opportunities to the demand plan and gaps to the annual budget. She drove demand management capabilities within the forecasting team in multiple focus areas and supporting the implementation of new systems and procedures.
Charity earned her Bachelor of Science in Actuarial Science from Bob Jones University and her Master of Science in Statistics and Financial Mathematics from Clemson University. Charity holds a certification in Forecasting from IBF and is a Certified ANA Marketing Professional.