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Todd Ferguson is an Oliver Wight principal and Demand Management expert. As a consultant and educator, he assists companies with overcoming Supply Chain challenges and implementing solutions, with a concentration in the disciplines of Demand Management and Integrated Business Planning. His subject knowledge spans a range of industries, including food manufacturing, medical devices, and oil and gas. Current clients include energy leader, FMC Technologies, and global building materials provider, Saint-Gobain.
Todd’s most recent experience includes the implementation of a Demand Management function for an upstream oil and gas market leader that specializes in the manufacture of high-pressure well service pumps and related flow control equipment. In this role, he drew on his skill as a Demand Planning expert to help define and continuously improve the company’s Integrated Business Planning process. Todd has a deep understanding of the underlying tools required to support an effective Demand Management process.
Recently, he was directly involved in the design and implementation of an SAP demand planning solution for an international medical device manufacturer and was asked to lead a cross-functional team in the development of a global Sales & Operations Planning process.
At a Fortune 500 global food manufacturer, Todd was tasked with building a consensus demand planning process using SAP APO DP. Individual planning books were configured for the sales force and, together with demand history and promotional activity, a composite forecast was created. Among benefits realized from gathering and utilizing several demand planning inputs was a more accurate projection of demand. As a forecasting coach, applicable metrics were established and reviewed through robust Business Intelligence Reporting, with family-level detail highlighted as part of the monthly Demand Review process.
Todd has held positions in sales and marketing, order fulfillment, Demand Planning, and Demand Management. He has presented on the subject of Demand Management at local APICS events as well as to university graduate-level classes. Todd holds a BA (Economics) from the University of British Columbia.
This document gives the detailed agenda for the Oliver Wight Demand Management Course.
Demand Control: An Often Missing Link in the Demand Management Process. This white paper defines Demand Control, defines the role of the Demand Controller, outlines the benefits of a good Demand Control process, provides a compelling argument for why a Demand Control process should be in place, provides keys to establishing an effective Demand Control process.
Demand Segmentation White Paper Segmentation is not just about responding to the varying needs of consumers today. It’s about anticipating long-term trends, thinking ahead of the game and predicting what customers want even before they do, so there is time to respond and align the firm’s business model – and supply chain – accordingly.