Integrated Business Planning is fast becoming the management process of choice in successful businesses. However, business leaders in developing markets often question the suitability of the process for volatile, rapidly changing, or high-growth environments. The concern is that for a business to implement a formal process to plan and execute beyond the immediate horizon – often for 24 months or more – a certain level of stability is first required. So, is IBP relevant in a market that is extremely dynamic or with high levels of political or economic uncertainty? The answer is an emphatic yes, and arguably more so.
