Effective Demand Planning

By: Peter Metcalfe

Arguably, all successful business planning and supply chain optimisation begins with effective demand planning. It is a fascinating subject and while there are always significant implications to consider in terms of geography, organisation, markets and customers, there are ten keys to demand planning which apply consistently.

Here we deal with five of those principles – those that form the critical elements of a successful demand planning environment. And we explore the fundamental behaviours, processes and tools that are required to establish accountability for the demand planning process, to maximise benefit from the supporting tools, and to formalise the key inputs.