Do People Trust Your Demand Plan? How Reducing Bias Improves Credibility and Financial Performance

Greg Spira discusses the harmful effects on business performance when the demand plan is chronically biased. He also recommends ways to address — and eliminate — bias in the demand plan. Spira warns against making arbitrary adjustments to compensate for demand bias. He shares his experiences on the cascading impact on the supply chain when the demand plan is overridden. He also presents the financial implications of this impact.