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This webinar presents case examples of how companies are improving the success of new products through improved planning and collaboration internally and externally. The pressure for faster adoption of new products has never been greater. The desire for fast adoption can lead to chaos in getting the product to market, higher inventory, product shortages with individual customers, and increased costs. Dan Spatz, an Oliver Wight Principal, and Greg Spira, Forecasting Lead NA at Mondelez, will share their experiences in helping companies to better plan, collaborate, and launch new products. They will discuss how Integrated Business Planning is the linchpin for managing the total product portfolio, including introducing new products more successfully in the market place.