When it comes to Integrated Business Planning (IBP), one of the biggest challenges can be the integration of new products, where there can be so many uncertainties in play when planning out over a rolling 24- to 36-month horizon. However, despite all the perceived ambiguity, for an effective IBP process, it is fundamental that the new product activities are fully integrated into the business plans to ensure that one set of numbers are deployed and a true analysis can be conducted to assess whether the business remains on track for delivering its Strategic Plan. To achieve this, the design and implementation of the linkages between the Product and the Demand step within IBP are critically important.
In this recorded webinar, the presenters Timm Reiher and Jerry Shanahan highlight the typical challenges encountered by companies and prescribe the key considerations and approaches to develop mastery in this area.