Assumptions: The Key to Successful Demand Planning

Assumptions are the fabric of a Demand Plan. They describe the very things that make it a plan– the Sales and Marketing activities that will be undertaken to generate demand.

In a best practice process of achieving consensus to a plan, the best story usually wins. It is a truth that frustrates many demand planners who come armed only with analytics, and without clear assumptions.

In this session you will learn:

  • The vital role assumptions play in reaching consensus on a demand plan.
  • Methods for documenting and presenting assumptions.
  • The link between Assumptions, Risks, and Opportunities.
  • Putting it all together to support Scenario Planning.