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George E. Palmatier with Colleen Crum
Enterprise Sales and Operations Planning illustrates the effective, real-world implementation of this powerful process. The book is written as a case narrative with an instructional style that managers can relate to. These experienced authors address decision-making issues from the manager's perspective for each functional area within an enterprise. This approach provides keen insights into the synchronization of resources, demand and supply, giving the reader a clear path to achieving superior profits and competitive advantages.
This book illustrates:
Written by George Palmatier, a leading consultant with Oliver Wight Americas and one of the early pioneers in the early development and evolution of the sales and operations planning process, and Colleen Crum, a leading consultant with Oliver Wight Americas and experienced teacher of forecasting and demand management, Enterprise Sales and Operations Planning presents the human factors that are critical to successfully implementing sales and operations planning.