By: Stewart Kelly
With continued economic uncertainty and increasing global competition, the customer remains king. Whilst money may be tight, there seems no let up in consumer demand for superior service, increased value and competitive price. Inevitably, this brings evergreater pressure for efficiency gains and performance improvement. The health of an organisation depends more than ever on its ability to successfully meet the needs of its customers. In today’s business environment, this cannot be achieved merely through internal business improvement; it is dependent on optimisation of the entire supply chain.