Turn Uncertainty Into Alignment
When forecasts are unreliable, organizations struggle with excess inventory, missed revenue opportunities, and costly last-minute decision-making. Since the publication of our first book on demand management best practices nearly 25 years ago, thousands of practitioners have utilized our frameworks and practical demand management concepts to improve demand plan (forecast) accuracy. Grounded in decades of leadership, this course combines practitioner-led insight with hands-on learning to create plans your business can trust and confidently act on.
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Demand Management
Planners and managers who attend this course will learn the fundamentals of demand management. Our expert Business Advisors walk you through the actionable steps of managing multiple inputs, including development and planning, statistical forecasting, sales and marketing, and even the role of AI. We also address the challenges of working with sales and how to effectively gain and leverage their insights. With practitioner-led guidance, you’ll gain an understanding of what is required to develop more credible demand plans and how to engage your organization in developing the forecast.
Early Bird: Register 60 days prior to course for 20% off
3 for 2: Send three people for the price of two
Take 2: Integrated Business Planning and Demand Management are offered back-to-back. Attend both, save 25%!
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WHAT YOU’LL LEARN
Overcome Hurdles to Drive Credibility
Business performance improves when companies develop demand plans that are trusted and applied throughout the organization. Learn how to create credible demand plans from experienced demand planning and management leaders.
Ready to get started implementing these processes at your company?
Build a strong foundation in demand planning by understanding the principles and organizational roles that drive successful outcomes. Gain a holistic overview of modern demand planning and management by exploring how real-world organizations create plans that are trusted across functions and aligned to business objectives. Through proven frameworks and interactive discussions, you’ll learn practical approaches that can be implemented immediately within your organization.
Understand how effective demand planning processes connect people, data to improve decision-making across your business. Learn how to coordinate inputs, outputs, communications, and planning techniques that address demand volume and timing across different planning horizons. Through exercises, workshops, and collaborative discussions, you’ll gain a clear, structured understanding of process flows with concrete practices that improve stakeholder alignment and planning effectiveness.
Identify opportunities to strengthen your organization’s demand planning capabilities through interactive dialogue and breakout sessions. Learn how to uncover the core issues that limit planning performance. You’ll leave with practical tools, templates, and frameworks that help prioritize improvements that can be the basis for a roadmap to build a more effective and credible demand planning process.
As artificial intelligence continues to transform demand planning, your organization needs a strong understanding of the fundamentals before implementing advanced technologies. This course provides critical alignment around demand planning principles, best practices, and decision-making processes. By establishing a solid foundation first, you’ll confidently deploy AI solutions that enhance planning performance and deliver meaningful business value.
WHO BENEFITS
New and Experienced
Planners and Forecasters
Designed for professionals responsible for building, improving, or supporting demand planning and forecasting processes, this program is ideal if:
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You are new to demand planning or forecasting and want to build a strong foundation
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You want to understand what best practice demand management looks like in leading organizations
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You are working within your company’s supply organization and are frustrated with the lack of accountability, accuracy, and/or level of detail you are currently receiving from the forecasting process
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Your company manages the forecasting or demand planning process completely within the supply organization with little to no sales and marketing accountability
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Your forecasts lack credibility or aren’t trusted across the business
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Sales, marketing, and operations struggle to align around a single demand plan
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You want to improve forecast accuracy by addressing root causes, not just symptoms
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Your organization is exploring AI in demand planning and needs the fundamentals in place first
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You’ve inherited a demand planning process that feels inconsistent or reactive
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You need to engage cross-functional stakeholders to create better forecasts and stronger accountability
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You want to identify gaps in your current process and build a roadmap for continuous improvement
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You’re responsible for translating market insights and assumptions into a demand plan the business can confidently act on
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COURSE INSTRUCTORS
Meet The Experts Leading Your Session
Learn from Business Advisors who have led the demand management and planning processes in companies before joining Oliver Wight.
Your Demand Planning Hub
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Expand Your Expertise With Oliver Wight
Advance your capabilities with practical training designed to empower your team to achieve your organization’s goals.
Frequently Asked Questions
Yes. One of the most successful ways to build a planning process is to engage cross-functional leaders to reduce silos and drive organization-wide success. Our courses regularly host a mix of attendees, including supply chain, commercial, finance, and operations leaders and executives.
Successful planning connects multiple parts of a business rather than functioning as an isolated responsibility. Because we take a cross-functional approach, leaders with broader responsibilities will learn how demand impacts wider strategic, finance, and supply decisions.
Yes. The Demand Management course is taught by our Business Advisors who have practical, real-world experience leading implementations across a variety of industries, including government, consumer packaged goods, food and beverage, farming, chemical, pharmaceutical, and more.
Rather than focusing on how to use planning software, our Demand Management course teaches attendees the essential governance practices, behaviors, and cadences that allow those technical tools to produce value.
You will have a concrete understanding of the roles, implementation steps, and behaviors necessary to make your processes work. Attendees will develop action plans to improve personal performance and the effectiveness of their companies’ demand planning process.
Our Demand Management course is taught by experts who coach you in the same way they run client engagements. This ensures you receive practical, real-world knowledge rather than a simplified, theoretical summary.