Charity Lopez
Areas of Expertise
- Leveraging advanced marketing, mathematical, and forecasting expertise to serve as a trusted advisor to senior leadership teams
- Supporting teams in linking bottom-up brand and consumer insights along with the latest category trajectory to create accurate demand plans, as well as identifying risks, opportunities, and budget gaps
- Implementing new systems and procedures within forecasting to improve demand management capabilities and drive business growth
ABOUT
Charity brings deep expertise in demand, brand management, and Integrated Business Planning (IBP), shaped by CPG leadership roles at Turkey Hill and Mondelēz. Her experience leading demand teams, combined with roles in brand management and general management, positions her to guide leadership teams to business planning excellence. Charity excels at simplifying complexity, communicating clearly, and aligning diverse perspectives to drive decisions, helping organizations turn insight into action and achieve sustainable growth.
EDUCATION
B.S. in Actuarial Science from Bob Jones University
M.S. in Statistics and Financial Mathematics from Clemson University
Certifications:
Forecasting from IBF
Certified ANA Marketing Professional
Oliver Wight Instructor:
Demand Management Course