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Ronald Ireland with Colleen Crum
Ronald K. Ireland, a recognized pioneer in the field, explores what it takes to develop successful supply chain collaboration relationships. This ‘how to” book reviews the industry standards and best practices and describes how these standards and practices can and should be adopted. Ron explores the benefits, costs, and risks, including what companies give up when they don’t collaborate, the risk of not integrating trading partner data into the demand planning and sales and operations planning processes, and what it takes to develop true win-win relationships.
Written by Ron Ireland, a leading consultant with Oliver Wight and one of the pioneers in Supply Chain Partner Collaboration and widely recognized as one of the "fathers" of CPFR, and Colleen Crum, a leading consultant with Oliver Wight Americas and experienced teacher of forecasting and demand management.
CPFR® is a Registered Trademark of the Voluntary Interindustry Commerce Standards (VICS) Association.