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Upcoming Events

Date City Principal Event TItle
2/21/17 to 2/22/17
Orlando, FL
Integrated Business Planning Course
2/23/17 to 2/24/17
Orlando, FL
Demand Management Course
2/23/17 to 2/24/17
Orlando, FL
Master Scheduling Course
4/25/17 to 4/26/17
Houston, TX
Demand Labs Course
10/10/17 to 10/11/17
Newport Beach, California
Demand Labs Course

Author of the Month

Timm Reiher

Timm Reiher is an expert in Demand Management, Sales Operations, and Integrated Business Planning; and is a Certified Instructor for the Oliver Wight Demand Management Public Course.

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Blog

New Blog

The Art of New Product Demand Planning
by Oliver Wight Principal, Timm Reiher

There is an old saying; “You don’t know what you have until it’s gone.”  However, if you never understood what you had in the first place, you will not even know that much.   Many companies today continue on, quarter after quarter, making decisions without fully realizing the opportunities they have missed and the consequences they have endured as a result of this lack of visibility.   Planning New Product Demand is not easy; indeed, it is as much an art as it is a skill... read the full blog post.