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IBF – Business Planning, Forecasting & S&OP/ IBP: Best Practices Conference

October 20 - October 21

Presenting on:
Massive Demand Disruption? No Problem – Keep Calm & Focus on Consumption

You will learn:-How Campbell’s Snacks mitigated COVID constraints by connecting consumption and shipments into one planning approach
-How an integrated planning approach helps to clarify assumptions around channel inventory and pent-up demand, and enables better business decisions
-How Campbell’s Snacks leverages both consumption and shipment data in their monthly demand planning process
-Challenges that Campbell’s Snacks overcame as this capability was implemented, with lessons learned
-Keys to making it work with practical tips for your own organization


Oliver Wight Business Advisor
Meredith Cannon
Campbell SnacksDirector Integrated Business Planning, Implementation Lead


October 20
October 21


Orlando, FL