Consumer Packaged Goods

Industry Overview

Oliver Wight provides business process improvement solutions to leading organizations across a range of industries, including consumer packaged goods, industrial manufacturing, pharmaceuticals, chemicals, and retail. Whether your organization operates from a single site or spans a multi-site global network, our team develops customized programs with our exclusive Proven Path methodology tailored for success. Our approach empowers you to enhance operational performance within your organization and throughout the broader supply chain.

About Consumer Packaged Goods (CPG)

Mainstream CPG companies that have been successful over time, leveraging long-term traditional brands, face unprecedented competitive pressures on multiple fronts from private label companies that quickly replicate familiar products at very low cost. Also, there has been a dramatic surge in smaller, innovative niche-market brands specializing in higher-quality and healthier alternatives. In the face of heightened manufacturing complexity, greater demands on sales and marketing teams, and the need for accelerated product innovation cycles, these competitive threats continue to erode margin and share performance over time.

These companies, often publicly traded, continue to face intense short- and long-term financial performance challenges and must learn to balance those expectations with strategic goals for long-term innovation to maintain their competitive edge. Meanwhile, global economic conditions, which include rapidly changing trade policies, tariffs, regional labor disputes, government regulation, health requirements, government compensation benefits, global conflicts, and social media influencing factors that can develop dramatically, can make long-term strategic and financial performance objectives change literally overnight.

Integrated Business Planning (IBP) enables CPG companies to fully align business processes across extended planning horizons while optimizing strategic performance. This holistic approach allows organizations to manage product portfolios more effectively, optimize demand planning, streamline supply chain processes, and break down traditional functional silos.

The Top 3 Challenges Facing the CPG Industry Today—and How IBP Solves Them

CHALLENGE 1

Supply Chain Volatility  & Rising Costs

Global disruptions, shipping delays, social media influencers, and  rising raw material costs due to rapidly changing trade policies  are squeezing margins and complicating fulfillment.

IBP Solution:

Scenario planning to model disruptions and optimize  supply chains.

CHALLENGE 2

Rapidly Changing  Consumer Preferences

Consumers demand healthy alternatives, sustainability, unique and innovative brands, and of course value—making demand harder to predict and loyalty harder to maintain.

IBP Solution:

Cross-functional alignment for faster product launches and marketing execution.

CHALLENGE 3

Organizational Complexity, Siloed Planning, and Financial Performance Expectations

Disconnected teams and fragmented systems lead to misaligned goals, slow decision-making, and short-term focus.

IBP Solution:

Driver-based modeling for agile, informed decisions

Why Integrated Business Planning (IBP)?

Integrated Business Planning (IBP) transforms reactive planning into a cohesive, data-driven process—linking strategy, operations, and finance to improve agility, reduce risk, and drive stronger performance. Ready to build resilience and outperform your competition?

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Proven Expertise

We have partnered with some of the world’s leading CPG companies, including P&G, Unilever, SABMiller, Kraft Heinz, Snyder’s-Lance, Coca-Cola, Molson Coors, Starbucks, Kimberly-Clark, Mondelez, Campbell’s, and more. Through Integrated Business Planning (IBP), these organizations have gained the ability to plan with confidence, tackle complexity, and respond proactively to change. Check out our CPG Client Benefit Brochure.