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Richard C. Ling and Walter E. Goddard
A guide to Sales and Operations Planning, Orchestrating Success shows how this internationally proven, powerful tool can help your company gain a greater degree of control over your business. You can dramatically improve your company's ability to quickly respond to customers' needs while rapidly adjusting your operations in the face of market fluctuations.
Authors Richard C. Ling, one of the pioneers in the development and application of successful planning and scheduling systems for manufacturing companies, and Walter E. Goddard, who has dedicated his professional life to making manufacturing companies more competitive, show you how to effectively link sales and marketing directly to the operations side of your company.
You'll learn to:
With a complete implementation plan, glossary, and planning resource section, Orchestrating Success provides a proven way of improving customer responsiveness and your competitive position.