Orchestrating Success

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Richard C. Ling and Walter E. Goddard

Orchestrating Success:

Improve Control of the Business with Sales & Operations Planning

A guide to Sales and Operations Planning, Orchestrating Success shows how this internationally proven, powerful tool can help your company gain a greater degree of control over your business. You can dramatically improve your company's ability to quickly respond to customers' needs while rapidly adjusting your operations in the face of market fluctuations.

Authors Richard C. Ling, one of the pioneers in the development and application of successful planning and scheduling systems for manufacturing companies, and Walter E. Goddard, who has dedicated his professional life to making manufacturing companies more competitive, show you how to effectively link sales and marketing directly to the operations side of your company.

You'll learn to:

  • Create an important link between your company's business plan and each department's operations
  • Coordinate the decisions of sales/marketing with the operations side of your business
  • Ensure that each business decision is made with a deliberate view of its impact on the entire organization, from sales to operations
  • Accurately anticipate changing customers' needs
  • Significantly improve your competitive position with enhanced customer satisfaction

With a complete implementation plan, glossary, and planning resource section, Orchestrating Success provides a proven way of improving customer responsiveness and your competitive position.