Books
The Marketing Edge
The New Leadership Role of Sales and Marketing in Manufacturing
George E. Palmatier and Joseph S. Shull
This book is based on the premise that when sales, marketing and manufacturing team up, they can become a powerful, competitive weapon. The Marketing Edge teaches sales and marketing professionals how to effectively integrate their efforts into the overall manufacturing operation. The Marketing Edge shows you how to improve forecasting, build better sales plans, and improve delivery performance to customers. It will give you an edge over your competition and help you achieve the maximum impact -- with sales, marketing, and manufacturing working together. |
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| Written by George E. Palmatier, an authority on the integration of marketing and sales into manufacturing operations, and Joseph S. Shull, who has more than 20 years of experience managing sales, advertising, marketing services and market research, and planning and development. Forward by Richard C. Ling |
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