Articles

Home > Business Management Articles > Product Management

Product Management

Donald McNaughton, Oliver Wight Principal, has authored a four-part article series on Product Management. These articles were published by Business Excellence Magazine.

To view full versions of an article, click on the read this article link.

 
Product Management  

An Integrated Process

Part one of a four-part series on product management written by author and Oliver Wight Principal Donald McNaughton, and published in Business Excellence Magazine, focuses on the importance of an integrated product management process and its role in driving improved business performance. This article was published in Business Excellence Magazine in February, 2008.

Read this article.

 
Portfolio Management  

Portfolio Management

In part two of this series on product management, Donald McNaughton focuses on the role of portfolio management in managing existing products as well as selecting and managing products for the product portfolio. This article was published in Business Excellence Magazine in March, 2008.

Read this article.

 
Article: Project Management by Donald McNaughton  

Project Management

In part three of this series on product management, Donald McNaughton, focuses on how to ensure that the projects in the project portfolio remain on scope, on schedule, and on budget. This article was published in Business Excellence Magazine in April, 2008.

Read this article.

 
Product Management Review  

Product Management Review

In the final installment of his series on product management, Donald McNaughton reaches the Product Management Review, which provides an update on the status of projects and doubles as step one of the monthly S&OP process.

Read this article.

 

Webcast: Integrated Product Management

Donald McNaughton recorded a webcast on Integrated Product Management August 26, 2009. Watch and listen to this free webcast now. Click here.